This article was originally published on March 25, 2012.
The two iconic brands Hasselblad and Ferrari have now collaborated on the creation of the H4D Ferrari of Hasselblad’s flagship camera. The Hasselblad H4D-40 Ferrari Limited Edition camera, priced at $29,499, will be produced in only 499 units.
The Ferrari H4D wears the Ferrari Red “Rosso Fuoco” color with a Ferrari horse badge and comes with an 80mm f 2.8 lens.
Hasselblad has been a marquee name in photography since its founding in Sweden in 1841 and has been manufacturing cameras since the 1948.
A Hasselblad 500EL/70 went to the moon with Neil Armstrong and Buzz Aldrin, taking some of the most famous photographs of all time.
The Hasselblad H4D-40 features a 40 Megapixel medium format sensor that is 33.1mm by 44.2mm and Hasselblad True Focus and gives you access to the world’s most advanced lenses, the Hasselblad HC/HCD line.
The H4D Ferrari has been specially designed to provide the ultimate in both quality and performance. Just as the cars that inspired this special camera.
The camera weighs just over 5 lbs with its lens, batteries and memory card in place. Interchangeable parts, like lenses and sensor units, are available for the H4D-40 in order to customize it for a photographer’s purpose.
They come presented in a handmade glass topped case within an “exclusively designed and engineered box” that has dual layers (one for the camera, and one for the accessories), has a glass top (again, with the Ferrari Racing Shield). This brand new model is dedicated to the new generation of photographers looking for the ultimate image quality.
For Ferrari enthusiasts striving to produce images at top speed, the brand new Phocus 2.0 Quick imaging software by Hasselblad that simply sidesteps any kind of complex postproduction will turn out to be the perfect tool and a feature set that matches the industry standards defined by Adobe and Apple.
One of the notable features is True Focus technology with Absolute Position Lock (APL) which allows you to capture close distance shots with a unique yaw sensor to measure angular velocity. Yaw sensor accurately measures and computes correct focus and makes it much easier to utilize selective focus to gain a shallow depth of field.
Low noise color filter of the H4D-40’s sensor provides for increased clarity and a perceived overall increase in depth of field. Natural Color Solution (HNCS) achieves consistent color reproduction using a single color profile and Digital Lens Correction (DLC) perfects each image captured through HC/HCD lenses by removing any trace of distortion or chromatic aberrations.
The wide aperture facilitates photography in poor light and provides a bright viewfinder image. A lens suited for almost any task in general photography.
Hasselblad has created Instant Approval Architecture (IA), an enhanced set of feedback tools, designed to enable the photographer to focus on the shoot rather than the selection process. IA is a Hasselblad trademark and Hasselblad has a patent pending on the invention.
The HTS tilt/shift adapter for H4D-40 allows for portable tilt/shift with the HC/HCD lens range from 28mm to 100mm. Extra large 3″ display on the H4D-40 provides a realistic, high quality and perfect contrast image view, even in bright sunlight. Extended exposure time is up to 4 min (256 sec).
The features such as live video for easier shot set-up and workflow, the ability to control the lens drive for focusing when the camera is in a remote position or when the digital capture unit is mounted on a view camera bring an entirely new level of flexibility to the way you shoot.