How to Completely Disable ‘Edge Shopping’ via Group Policy in Microsoft Edge

Edge Shopping (or the Shopping Assistant) is a built-in feature of Microsoft Edge designed to automatically scan e-commerce websites you visit, fetch coupons, compare prices across different retailers, and provide purchase suggestions. While potentially useful for consumers, this feature is fundamentally a data-mining tool. It continuously sends the URLs of the products you are viewing, along with other telemetry data, back to Microsoft servers to power the recommendation engine. In an enterprise environment, this poses a significant risk of data leakage, especially if employees are purchasing corporate supplies, researching competitor pricing, or interacting with proprietary B2B procurement portals.

This guide explains how to completely disable Edge Shopping system-wide using Group Policy, ensuring that no internal browsing data is inadvertently transmitted to Microsoft’s shopping algorithms.

Disable Edge Shopping via Group Policy

To enforce a strict block that disables the feature entirely and prevents users from turning it back on via the browser settings, we must deploy an administrative template. Note that this requires Windows 11 Pro, Enterprise, or Education editions.

1. Log into Windows 11 with an Administrator account.
2. Press the Windows Key + R to open the Run dialogue box.
3. Type gpedit.msc and press Enter to launch the Local Group Policy Editor.
4. In the left-hand navigation pane, strictly follow this exact path:

   Computer Configuration > Administrative Templates > Microsoft Edge

5. In the right-hand pane, locate the policy named Enable shopping features in Microsoft Edge (or EdgeShoppingAssistantEnabled depending on your ADMX version).
6. Double-click the policy to open its configuration window.
7. Select the radio button next to Disabled.
8. Click Apply, then click OK.

Verify the Privacy Lockdown

Group Policy changes require the browser to read the registry upon its next launch. Close all active instances of Microsoft Edge.

To verify the restriction is active, reopen Microsoft Edge and navigate to a major retailer like Amazon or Best Buy. Look at the right side of the address bar; you will no longer see the blue “Price tag” icon pop up offering coupons or price comparisons. Furthermore, if you navigate to edge://settings/privacy and scroll down to the “Services” section, the toggle for “Save time and money with Shopping in Microsoft Edge” will be completely hidden or greyed out, indicated by a briefcase icon noting that the setting is managed by your organization. You have successfully secured your procurement browsing data.